ENTRY QUESTIONS

What was the overriding challenge and how did you solve it?

Describe how all participants worked together to get the product to shelf? Provide details of the role of brand owner, designer, prepress, printer etc

If applicable describe who collaborated on this product to ensure it was inclusively designed by one/or/any from this group: Abilities, Ages, Disabilities, Learning styles, Life experiences, Neurodiversity, Races/ethnicities, Religion, Classes, Genders, Sexual orientations, and, any other difference.

What was the creative solution to reflect this brand positioning? How relevant is it to target? Will it drive trial and usage? Is design reflective of positioning?

Provide merchandising photos (in step 4 of this process) of your product on store shelves, as displayed next to other products. Is it original and compelling? Does it maximize shelf impact and create excitement? How is the brand block differentiated against competitive brands?

Is this package innovative or trend-setting in terms of its branding, packaging graphics &/or structural design? Has the package utilized innovative materials?

If applicable describe how this package was Universally Designed for: Equitable Use, Flexibility in Use, Simple and Intuitive Use, Perceptible Information, Tolerance for Error, Low Physical Effort and Size and Space for Approach and Use. For reference http://universaldesign.ie/What-is-Universal-Design/The-7-Principles/

(FOR NEW ECOMMERCE ENTRY FORM ONLY: Some packaging can look appealing online but can lack functionality, convenience, and performance during use. For example, does the design allow for the packaging to be easily opened and accessed? Do the unique structural elements (e.g., shape, closures, carry handles, etc.) cause consumers to remember the package? Has the packaging been designed specifically for the ecommerce market? (i.e., additional product information can be found online rather than on-pack.)  Does the packaging meet all courier requirements? Has package been optimally designed for product protection vis-à-vis storage, handling, and distribution?)

Has the packaging been designed with the circular economy in mind so that waste to landfill is avoided and the material can be recovered post-use? Considerations for reduction, reusable, recycled content, recyclable, upcycling, compostable, alternative energy applications, etc.

Does the package avoid using unsubstantiated/green washing messages?

Is the package certified?

Has it been designed according to the Golden Design Rules? If so, explain.

Include the PIP360 score if available: https://www.pacpip360.com/

Describe how the package design is performing? (Possible evidence includes incremental sales, distribution, or market share performance improvement metrics; client/customer testimonials, or research results – or any other metric you feel speaks to the effectiveness of the design.

Has package been optimally designed for product protection vis-à-vis storage, handling, and distribution? What steps have been made to prevent over packaging? (e.g., removal of extra layers or packing components, size/weight reduction, case count optimization, cube utilization, etc.). Describe how all participants worked together to get the product to shelf? Provide details of the role of each.

If applicable, describe who collaborated on this product to ensure it was inclusively designed by one/or/any from this group: Abilities, Ages, Disabilities, Learning styles, Life experiences, Neurodiversity, Races/ethnicities, Religion, Classes, Genders, Sexual orientations, and, any other difference.

Does the package provide adequate product protection vis-à-vis security and food safety (where applicable), i.e., tamper-evidence, damage prevention, product safety, shelf stability, child-resistance? Was it produced in a GFSI food safety certified facility?

Does the utilization of technology, materials recovery, or print processes increase the degree of difficulty; provide differentiation or lower cost? For example digital, flexographic, gravure, offset, silk screen printing? Hot stamping, emboss/deboss, metallic, fluorescent and thermochromatic inks? For example zippers, fitments, closures, easy open features (laser score)? High Definition plate technology in Flexo, extended color gamut, in-line lamination, unique application of coatings – outboard station in flexo or rotogravure application?

Has innovation been applied so that the material is sourced renewably and/or can incorporate or increase recycled content?

Is the material unique, a break from traditional substrates i.e. hybrid combinations, paper/corrugated, unique combination of laminated structures to extend shelf life, bioplastics? Hot stamping, emboss/deboss, metallic, fluorescent and thermochromatic inks? For example zippers, closure, easy open features?

Has the packaging been designed with the circular economy in mind so that waste to landfill is avoided and the material can be recovered post-use? Considerations for reduction, reusable, recycled content, recyclable, upcycling, compostable, alternative energy applications, etc.

Does the package avoid using unsubstantiated/green washing messages?

Is the package certified?

Has it been designed according to the Golden Design Rules? If so, explain.

Include the PIP360 score if available: https://www.pacpip360.com/

Does the branding, graphics and structure have instant WOW factor appeal to its target market and in relation to its competitors? Was this package designed with the consumer in mind? For example, it is easy to open, easy to carry, easy to return, easy to reclose?

Is the design easy to read, clear, legible, and compliant? Is it nutritional labelling compliant? Does it include effective disposal instructions, or substantiated green messages?

Sustainable Form – Some packaging can have great shelf appeal but can lack functionality and performance during use. For example, does the design allow for all the contents to be easily dispensed? Do the unique structural elements (e.g., shape, pour spouts, caps, closures, etc.) cause consumers to remember the package?

If applicable describe how this package was Universally Designed for Equitable Use, Flexibility in Use, Simple and Intuitive Use, Perceptible Information, Tolerance for Error, Low Physical Effort and Size and Space for Approach and Use.
Reference

Does the package include any packaging systems that enable the user experience? And/or extend shelf life, monitor freshness, display information, improve safety, and improve convenience?

Does the package include any additional applications that help improve the disposal and/or recovery of the package?

Describe how the package design is performing? (Possible evidence includes incremental sales, distribution, or market share performance improvement metrics; third-party testing, client/customer testimonials, or research results or any other metric you feel speaks to the effectiveness of the design).

Has package been optimally designed for product protection vis-à-vis storage, handling, and distribution? What steps have been made to prevent over packaging? (e.g., removal of extra layers or packing components, size/weight reduction, case count optimization, cube utilization, etc.). Describe how all participants worked together to get the product to shelf? Provide details of the role of each.

If applicable, describe who collaborated on this product to ensure it was inclusively designed by one/or/any from this group: Abilities, Ages, Disabilities, Learning styles, Life experiences, Neurodiversity, Races/ethnicities, Religion, Classes, Genders, Sexual orientations, and, any other difference.

Does the package provide adequate product protection vis-à-vis security and food safety (where applicable), i.e., tamper-evidence, damage prevention, product safety, shelf stability, child-resistance? Was it produced in a GFSI food safety certified facility?

Does the utilization of technology, materials recovery, separation or cleaning processes increase the degree of difficulty; provide differentiation or impact cost?

Has innovation been applied so that the material is sourced renewably and/or can incorporate or increase recycled content?

Has the packaging been designed with the circular economy in mind so that waste to landfill is avoided and the material can be recovered post-use? Considerations for reduction, reusable, recycled content, recyclable, upcycling, compostable, alternative energy applications, etc.

Does the package avoid using unsubstantiated/green washing messages?

Is the package certified?

Has it been designed according to the Golden Design Rules? If so, explain.

Include the PIP360 score if available: https://www.pacpip360.com/

Does the branding, graphics and structure have instant WOW factor appeal to its target market and in relation to its competitors? Was this package designed with the consumer in mind? For example, it is easy to open, easy to carry, easy to return, easy to reclose?

Is the design easy to read, clear, legible, and compliant? Is it nutritional labelling compliant? Does it include effective disposal instructions, or substantiated green messages?

Sustainable Form – Some packaging can have great shelf appeal but can lack functionality and performance during use. For example, does the design allow for all the contents to be easily dispensed? Do the unique structural elements (e.g., shape, pour spouts, caps, closures, etc.) cause consumers to remember the package?

If applicable describe how this package was Universally Designed for Equitable Use, Flexibility in Use, Simple and Intuitive Use, Perceptible Information, Tolerance for Error, Low Physical Effort and Size and Space for Approach and Use.
Reference

Does the package include any packaging systems that enable the user experience? And/or extend shelf life, monitor freshness, display information, improve safety, and improve convenience?

Does the package include any additional applications that help improve the disposal and/or recovery of the package?

Has package been optimally designed for product protection vis-à-vis storage, handling, and distribution? What steps have been made to prevent over packaging? (e.g., removal of extra layers or packing components, size/weight reduction, case count optimization, cube utilization, etc.). Describe how all participants worked

Has the packaging been designed specifically for the ecommerce market? (i.e., additional product information can be found online rather than on-pack.) Does the packaging meet all courier requirements?

If applicable, describe who collaborated on this product to ensure it was inclusively designed by one/or/any from this group: Abilities, Ages, Disabilities, Learning styles, Life experiences, Neurodiversity, Races/ethnicities, Religion, Classes, Genders, Sexual orientations, and, any other difference.

Does the package provide adequate product protection vis-à-vis security and food safety (where applicable), i.e., tamper-evidence, damage prevention, product safety, shelf stability, child-resistance? Was it produced in a GFSI food safety certified facility?

Does it comply with ISTA standards?

Does the utilization of technology, materials recovery, or print processes increase the degree of difficulty; provide differentiation or lower cost? For example digital, flexographic, gravure, offset, silk screen printing? Hot stamping, emboss/deboss, metallic, fluorescent and thermochromatic inks? For example zippers, fitments, closures, easy open features (laser score)? High Definition plate technology in Flexo, extended color gamut, in-line lamination, unique application of coatings – outboard station in flexo or rotogravure application?

Has innovation been applied so that the material is sourced renewably and/or can incorporate or increase recycled content?

Has the packaging been designed with the circular economy in mind so that waste to landfill is avoided and the material can be recovered post-use? Considerations for reduction, reusable, recycled content, recyclable, upcycling, compostable, alternative energy applications, etc.

Does the package avoid using unsubstantiated/green washing messages?

Is the package certified?

Has it been designed according to the Golden Design Rules? If so, explain.

Include the PIP360 score if available: https://www.pacpip360.com/

Does the branding, graphics and structure have instant WOW factor appeal to its target market and in relation to its competitors? Was this package designed with the consumer in mind? For example, it is easy to open, easy to carry, easy to return, easy to reclose?

Has reverse logistics been considered?

Is the design easy to read, clear, legible, and compliant? Is it nutritional labelling compliant? Does it include effective disposal instructions, or substantiated green messages?

Sustainable Form – Some packaging can have great shelf appeal but can lack functionality and performance during use. For example, does the design allow for all the contents to be easily dispensed? Do the unique structural elements (e.g., shape, pour spouts, caps, closures, etc.) cause consumers to remember the package? 

If applicable describe how this package was Universally Designed for Equitable Use, Flexibility in Use, Simple and Intuitive Use, Perceptible Information, Tolerance for Error, Low Physical Effort and Size and Space for Approach and Use.
Reference

Does the package include any packaging systems that enable the user experience? And/or extend shelf life, monitor freshness, display information, improve safety, and improve convenience?

Does the package include any additional applications that help improve the disposal and/or recovery of the package?

Describe how the package design is performing? (Possible evidence includes incremental sales, distribution, or market share performance improvement metrics; third-party testing (ie ISTA), client/customer testimonials, or research results or any other metric you feel speaks to the effectiveness of the design).

What was the overriding challenge and how did you solve it?

Describe who collaborated on this product to ensure it was inclusively designed by one/or/any from this group. If more than one or a team was involved, please specify details re: Abilities, Ages, Disabilities, Learning styles, Life experiences, Neurodiversity, Races/ethnicities, Religion, Classes, Genders, Sexual orientations, and, any other difference.

Describe how all participants worked together to get the product to shelf? Provide details of the role of each.

What was the creative solution to reflect this brand positioning? How relevant is it to target? Will it drive trial and usage? Is design reflective of positioning?

Provide merchandising photos (in step 4 of this process) of your product on store shelves, as displayed next to other products. We will accept a mockup as well. Is it original and compelling? Does it maximize shelf impact and create excitement? How is the brand block differentiated against competitive brands?

Is this package innovative or trend-setting in terms of its branding, packaging graphics &/or structural design? Has the package utilized innovative materials?

If applicable describe how this package was Universally Designed for Equitable Use, Flexibility in Use, Simple and Intuitive Use, Perceptible Information, Tolerance for Error, Low Physical Effort and Size and Space for Approach and Use.
Reference

Has the packaging been designed with the circular economy in mind so that waste to landfill is avoided and the material can be recovered post-use? Considerations for reduction, reusable, recycled content, recyclable, upcycling, compostable, alternative energy applications, etc.

Does the package avoid using unsubstantiated/green washing messages?

Is the package certified?

Has it been designed according to the Golden Design Rules? If so, explain.

Include the PIP360 score if available: https://www.pacpip360.com/