FIVE CATEGORIES & 25 Subcategories

1. Food: Bakery, cannabis edibles, confectionary, dairy, dry goods, frozen

2. Beverage: Craft brewers, beer, carbonated soft drinks, bottled water, seltzers, juice & juice drinks, sports drinks, tea and coffee, energy drinks & shots, alternative drinks, cannabis, plant-based

or 3. Non-Food: Automotive & hardware, cannabis non-edibles, household, lawn & garden, pet food, toys

4. Food: Bakery, cannabis edibles, confectionary, dairy, dry goods, frozen

5. Beverage: Craft brewers, beer, carbonated soft drinks, bottled water, seltzers, juice & juice drinks, sports drinks, tea and coffee, energy drinks & shots, alternative drinks, cannabis, plant-based

or 6. Non-Food: Automotive & hardware, cannabis non-edibles, household, lawn & garden, pet food, toys

7. Food: Bakery, cannabis edibles, confectionary, dairy, dry goods, frozen

8. Beverage: Craft brewers, beer, carbonated soft drinks, bottled water, seltzers, juice & juice drinks, sports drinks, tea and coffee, energy drinks & shots, alternative drinks, cannabis, plant-based

or 9. Non-Food: Automotive & hardware, cannabis non-edibles, household, lawn & garden, pet food, toys

Cosmetics, personal care, hair care

Consumer engagement/brand experience facilitated through the combination of design & digital connectivity (QR Codes, Navilens, Zappar or other mobile technology)

Brand experience using packaging to connect with consumers on a personal level i.e. variable/unique pack designs, localized packaging, target/community marketing via packaging, digital printing & embellishments

Album, CD, DVD, gaming

Produce (fruit & vegetables)

Over-the-counter pharmaceutical, nutrition, organics, naturals, meatless

One-time items, seasonal, promotional

Sports related one-time, seasonal, promotional

Spirits, wine (including non-alcoholic)

A brand lead approach where any of the following (individual or group) was involved: abilities, ages, disabilities, learning styles, life experiences, neurodiversity, races/ethnicities, religion, classes, genders, sexual orientations, and any other difference.

A package innovation lead approach designed for: equitable use, flexibility in use, simple and intuitive use, perceptible information, tolerance for error, low physical effort and size and space for approach and use.

Packaging designed for the direct-to-consumer experience from e-commerce site.
All packaged components which could include the inner elements, outer shippers, mailers, envelopes, shipping materials, etc.

Innovative label design considering: substrate choices, use of certified materials, sustainable inks and adhesives, print production operational and manufacturing efficiencies, enhanced branding and shelf appeal.

Packaging that features the manufacturing complexity, printing and other applications, connected attributes, & structural design: corrugated containers, flexible packages, glass, labels, metal, paperboard packaging, rigid/semi-rigid containers, transportation protection, combination of any of the above containers.