ONEOF100 Virtual Summit & Awards Celebration

Join Steve McGinnes and our international lineup of speakers for an intimate discussion about what inclusivity and universal design mean in the packaging market today. Steve is an insightful design industry voice from the HummingBird group and will kick off our event from Thailand with a provocative approach to how the packaging industry is adapting to universal and inclusive design, or the lack thereof. McGinnes will challenge you to think from outside if your comfort zone. He will challenge you and your organization to make change. You leave inspired as Steve sets the stage for the rest of our industry leaders to bring you actionable ideas on approaching inclusive and universal design with a sense of urgency.

Marc is the Strategic Accessibility Lead at Royal National Institute for Blind People (RNIB) and works closely with several global organizations to raise the bar when it comes to accessibility and inclusion, creating sustainable long lasting social change. Join Marc for a look at the impact of his work for the sight loss community and the interest it has generated from other brand owners, retailers, and organizations. Marc will share details about RNIB’s Design for Everyone campaign and how he hopes to make meaningful change in the packaging industry.

In this session, Gavin will cover how we can harness all of the things we have learned so far regarding accessible packaging.

• How can we use technology and graphic solutions in the right way?
• How can we not only assist the purchasing power of shoppers contending with a disability, but optimize a brands’ DNA at the same time, in order to create a truly effective piece of packaging engagement?

Gavin will bring to light how packaging communications, when created with the inclusive shopper in mind, can also be one of the most powerful tools for your brand. It’s not going to be rocket science, it’s purely about acknowledging some key considerations to not only access a potential 1.5billion consumers around the world, but also without excluding a brands’ existing consumer.

There’s no secrets or confidential formula, as the primary goal is to give all brands and companies the ability to make a difference by giving all shoppers an equal opportunity for accessibility.

Join Founder and CEO, Javier Pita from NaviLens, as he guides you through the journey of this ground-breaking technology.

Beginning in January 2022, all Kellogg’s cereal boxes in Europe will include a NaviLens printed code, made up of high contrast colored squares on a black background. NaviLens, unlike QR codes, can be easily read from up to three meters away when a smart phone is pointe in it’s general direction. NaviLens was trialed in the UK, in 2020 on Kellogg’s Coco Pops boxes. During the trial, Royal National Institute of Blind People (RNIB) found that 97% of trial participants wanted to see the feature on grocery packaging in the future.

Typically, vital information on packaging is found in often illegible fine print, making it very difficult for people with visual impairment to access details on pack. This new technology offers visually impaired and blind people the same level of freedom in store aisles and easy access to information as sighted people.

Sam is P&G’s first Company Accessibility Leader and is leading P&G’s thought leadership and commitment to making products, packaging, and advertising accessible for both the growing aging population and the 1.7 billion people around the world with a disability. Sam was born in the UK and is a first-generation Scottish Pakistani. The passion for what Sam is doing at P&G has been inspired by the personal access challenges she has experienced being blind as both a consumer and an employee.  Sam will discuss P&G’s opportunity to reach more consumers with more accessible products and packaging for all, specifically looking at Olay’s easy-open lid designed for people with disabilities.