Molson Coors Brewing Company

Spotlight on Molson Coors: Brand-Led Packaging Excellence

Molson Coors stands at the forefront of beverage innovation, not only for its iconic portfolio but also for its commitment to brand-led packaging design that connects with modern consumers. As one of North America’s most storied brewers, the company continues to raise the bar—earning multiple PAC Global Awards in recent years for its bold, strategic approach to brand evolution and packaging execution.

In 2025, Molson Coors was celebrated at the PAC Global Awards for packaging design that fused heritage with innovation. Notable winners included its work with craft beer brands Creemore Springs Brewery and Granville Island Brewery — each delivering a powerful shelf presence and resonating with evolving consumer preferences. These initiatives showcased not only visual excellence but also improvements in sustainability, functionality, and inclusivity.

Molson Coors’ ability to lead successful design collaborations with top-tier agencies reflects their internal commitment to brand stewardship and cross-functional innovation. Their design vision ensures packaging isn’t just beautiful—it drives business impact, reinforces brand equity, and meets the evolving demands of retail and e-commerce environments.

Beyond aesthetics, Molson Coors is actively contributing to the future of packaging. Their partnership with PAC Global extends into thought leadership and sustainability efforts, further solidifying their role as an industry change-maker.

As consumer expectations shift and the beverage landscape evolves, Molson Coors continues to lead with purpose-driven design—proving that a legacy brand can evolve, inspire, and win in the marketplace through packaging that truly performs.