Loblaw Companies Ltd.

Spotlight: Loblaw Creative Design and Sustainable Packaging Innovation Leadership

Loblaw Companies Limited, Canada’s largest food and pharmacy retailer, is leading the way in sustainable packaging innovation and creative design. With a portfolio of trusted private-label brands such as President’s Choice and No Name, Loblaw is reimagining packaging to reduce waste, improve recyclability, and elevate brand experiences for millions of Canadian consumers.

Loblaw’s in-house creative design team has embraced advanced design thinking, applying sustainability insights and hands-on exposure to the latest packaging technologies and trends. Their work exemplifies how creative excellence can drive both consumer engagement and measurable environmental impact.

A key enabler of this progress is Loblaw’s adoption of PAC Global’s Global Design Rules (GDR)—a framework of best practices designed to embed sustainability and circularity into packaging development. With support from PAC Global, Loblaw’s teams have received customized training and ongoing education to align packaging systems with Canada’s zero plastic waste goals. These efforts include material reduction, increased post-consumer recycled content, and design-for-recyclability across a wide range of formats and substrates.

Loblaw’s leadership in sustainable packaging has been recognized through multiple PAC Global Awards, highlighting standout achievements in structural and graphic design as well as sustainable innovation. These award-winning projects reflect a balance of performance, aesthetics, and circular design principles—demonstrating the value of private-label creativity in driving system-wide change.

Through its ongoing partnership with PAC Global, Loblaw continues to raise the bar in sustainable packaging design—blending environmental responsibility with a bold, consumer-centric creative vision that inspires industry transformation.