Kraft Heinz Company

Spotlight: Kraft Heinz – Bold Design, Iconic Brands, Sustainable Future

 Kraft Heinz stands as a global powerhouse not only in food innovation but in packaging design. With a legacy of household names—Kraft Dinner, Heinz Tomato Ketchup, Philadelphia Cream Cheese, and more —the company has mastered the art of blending nostalgia with forward-thinking design, creating emotionally resonant experiences across generations.

 A proud founding member (1950) of PAC Global, Kraft Heinz aims to raise the bar in innovative packaging. Their design teams are deeply integrated into brand strategy, championing packaging as a critical touchpoint with the consumer. Whether it’s reinventing Heinz Tomato Ketchup bottles with new recyclable options or refreshing Kraft Mac & Cheese with a minimalist, modern identity, each decision reflects an intentional alignment between design, functionality, and sustainability.

 At the PAC Global Awards, Kraft Heinz has received recognition for its bold approach to creative execution and its commitment to sustainable innovation. These awards celebrate standout packaging that not only commands shelf appeal but also contributes meaningfully to circular economy goals.

 Kraft Heinz’s design leadership exemplifies how a large organization can innovate at scale without losing the nuance of individual product storytelling. Their continued investment in design excellence—backed by insights, inclusive thinking, and cross-functional collaboration—positions them as a creative force in the global packaging community.

 Through PAC Global, Kraft Heinz gains access to a world-class network of thought leaders, benchmarking opportunities, and emerging design trends. Their active participation in this ecosystem reinforces their commitment to shaping the future of packaging—creatively, responsibly, and impactfully.