Kellanova

Spotlight: Kellanova – Leading Accessible and Award-Winning Packaging Innovation in Europe

Kellanova’s European business stands at the forefront of accessible packaging design, blending innovation with inclusivity to enhance consumer experiences across its snack portfolio. A testament to this commitment is the Best in Class award received for Pringles in the 2025 PAC Global Awards, recognizing excellence in brand marketing and specialty packaging. (PAC Global winners)

In 2024, Kellanova further demonstrated its dedication to sustainability by partnering with Sonoco to develop a groundbreaking paper-based Pringles tube. This innovative design replaces the traditional metal end with a paper fiber-based bottom, enhancing recyclability while maintaining the iconic cylindrical shape and protecting the crisps’ freshness .(AD Communications, Canadian Packaging)

Beyond product innovation, Kellanova actively promotes accessible design leadership. Pete Matthews, Director of Brand Design & Operations at Kellanova Europe, has been recognized for leading the transformation of cereal packaging with the most significant redesign in the company’s history. His work, particularly the accessible design trial for Coco Pops, has set a benchmark for inclusive packaging in the industry . (PAC Global)

Through these initiatives, Kellanova not only advances packaging innovation but also fosters a culture of accessibility and sustainability, ensuring that every consumer can enjoy their products with ease and confidence.