ENTRY QUESTIONS

Describe your submitted project in one sentence.

What was the overarching objective, and what challenges did it present for design? Speak to what was driving the project (market, business, brand, audience, regulatory etc.) and the implications for packaging design.

What opportunities were identified to enhance the brand experience? Speak to the idea that underpins the creative, why it’s differentiated, and how it meets the audience’s needs.

How does the resulting design deliver on brief and enhance the brand experience? Speak to why/how the design delivers on-brief and the idea that underpins your solution?

How does the design create impact on shelf? Speak to how the packaging design ethos, architecture/navigation principles, and unique brand assets create a cohesive and compelling consumer brand experience.

In the next step, provide a visual of the brand/range on-shelf at the retail level against the competition (real-world photo preferred).  If available online, please share how the packaging is intended to show up on the digital shelf.

Describe how the packaging design performed or explain the increase in retailer buy-in.

How has consumer engagement increased and how has it performed in market since launch (sales, shelf appeal and facings, consumer feedback or interest, testimonials, awards, sustainability improvements, etc.)? If in a test market or at the pilot stage, share relevant metrics (consumer research, projected sales, increased shelf appeal, sustainability improvements, other).

Describe how the package design is performing? (Possible evidence includes incremental sales, distribution, or market share performance improvement metrics; client/customer testimonials, or research results – or any other metric you feel speaks to the effectiveness of the design.

Describe your submitted project in one sentence.

What was the overarching objective, and what challenges did it present for design? Speak to what was driving the project (market, business, brand, audience, regulatory etc.) and the implications for packaging design.

How did you ensure people’s differences were recognized and incorporated into every stage of the packaging design? 

Describe how the pack helps create equal access for all. How is the associated information easy to access, use and understand beyond the primary target.

How does the design create impact on shelf?

In the next step, provide images that highlight key areas of focus, in-situ, as well as merchandising photos where possible, that illustrate how your product disrupts on shelf and create awareness against the competition (real-world photos preferred).  

If available online, please share how the packaging is intended to show up on the digital shelf.

How has consumer engagement increased and how has it performed in market since launch (sales, shelf appeal and facings, consumer feedback or interest, testimonials, awards, sustainability improvements, etc.)? If in a test market or at the pilot stage, share relevant metrics (consumer research, projected sales, increased shelf appeal, sustainability improvements, other).

Describe your submitted project in one sentence.

What was the overarching objective, and what challenges did it present for design? Speak to what was driving the project (market, business, brand, audience, regulatory etc.) and the implications for packaging design.

How did you reflect the 7 principles of universal design into your project?

 Describe how the pack helps creates equal opportunities for usage beyond the primary target user.

How does the design create impact on shelf?

In the next step, provide images that highlight key areas of focus, in-situ, as well as merchandising photos where possible, that illustrate how your product disrupts on shelf and create awareness against the competition (real-world photos preferred).  

If available online, please share how the packaging is intended to show up on the digital shelf.

How has consumer engagement increased and how has it performed in market since launch (sales, shelf appeal and facings, consumer feedback or interest, testimonials, awards, sustainability improvements, etc.)? If in a test market or at the pilot stage, share relevant metrics (consumer research, projected sales, increased shelf appeal, sustainability improvements, other).

Is the design easy to read, clear, legible, and compliant? Is it nutritional labelling compliant? Does it include effective disposal instructions, or substantiated green messages?

Sustainable Form – Some packaging can have great shelf appeal but can lack functionality and performance during use. For example, does the design allow for all the contents to be easily dispensed? Do the unique structural elements (e.g., shape, pour spouts, caps, closures, etc.) cause consumers to remember the package?

If applicable describe how this package was Universally Designed for Equitable Use, Flexibility in Use, Simple and Intuitive Use, Perceptible Information, Tolerance for Error, Low Physical Effort and Size and Space for Approach and Use.
Reference

Does the package include any packaging systems that enable the user experience? And/or extend shelf life, monitor freshness, display information, improve safety, and improve convenience?

Does the package include any additional applications that help improve the disposal and/or recovery of the package?

Describe your submitted project in one sentence.

What was the overarching objective, and what challenges did it present for design? Speak to what was driving the project (market, business, brand, audience, regulatory etc.) and the implications for packaging design.

Share relevant metrics e.g. cost savings, manufacturing and print production efficiencies, sustainable operations including use of inks and adhesives acceptable in / certified for recycling systems.

In the next step, provide images as standalone and as competitive shelf set.

Share how the team worked with partners across the value chain to deliver an improved label e.g. raw materials suppliers, label manufacturers and equipment suppliers, design agencies, graphic production/ pre-press partners, others.

How has consumer engagement increased and how has it performed in market (sales, shelf appeal and facings, consumer feedback or interest, testimonials, awards, sustainability improvements, etc.)? If in a test market or at the pilot stage, share relevant metrics (consumer research, projected sales, increased shelf appeal, sustainability improvements, other).

Describe your submitted project in one sentence (Maximum of 1000 characters per answer)

What was the overarching objective, and what challenges did it present for design? Speak to what was driving the project (market, business, brand, audience, regulatory etc.) and the implications for packaging design.

For Technical Entries:

Describe how the technical innovation improved the package performance.

Share relevant metrics e.g. cost savings, manufacturing efficiency, logistics efficiency, optimized material usage, material certifications, consumer convenience and accessibility.

For E-Commerce Entries:

Describe how the design improved overall ecommerce package performance.

Share relevant metrics e.g. consumer convenience, product protection, reduced excess packaging, improved courier efficiency, use of certified materials.

In the next step, provide images that highlight key innovative design elements, labelling, and branding (if applicable). 

For E-Commerce entries, share how the packaging is intended to show up on the digital shelf.

Share how the team worked with partners across the value chain to deliver an improved technical design (or improved E-Commerce pack design) e.g. raw materials suppliers, packaging manufacturers and equipment suppliers, design agencies, graphic production/ pre-press partners, others.

How has consumer engagement increased and how has it performed in market (reduced damages/returns, sales, shelf appeal and facings, consumer feedback or interest, testimonials, awards, sustainability improvements, etc.)? If in a test market or at the pilot stage, share relevant metrics (consumer research, projected sales, increased shelf appeal, sustainability improvements, other).

Describe your submitted project in one sentence (Maximum of 1000 characters per answer)

What was the overarching objective, and what challenges did it present for design? Speak to what was driving the project (market, business, brand, audience, regulatory etc.) and the implications for packaging design.

Share relevant metrics e.g. LCA data, GHG emissions, PIP360 score, material certifications, operational improvements and if possible how this package project fits within company net zero goals. We offer entrants a complimentary PIP360 score but we require additional information. Please contact labraham@pac.global for more information.

In the next step, provide images that highlight key sustainability messaging and design/functional elements. 

Share how the team worked with partners across the value chain to deliver a lower carbon footprint pack design e.g. raw materials suppliers, packaging manufacturers and equipment suppliers, Municipalities, MRF operators, PRO’s (producer responsibility organization), design agencies, graphic production/ pre-press partners, others.

How has consumer engagement increased and how has it performed in market (reduced damages/returns, sales, shelf appeal and facings, consumer feedback or interest, testimonials, awards, sustainability improvements, etc.)? If in a test market or at the pilot stage, share relevant metrics (consumer research, projected sales, increased shelf appeal, sustainability improvements, other).

Describe your submitted project in one sentence (Maximum of 1000 characters per answer)

What was the overarching objective, and what challenges did it present for design? Speak to what was driving the project (market, business, brand, audience, regulatory etc.) and the implications for packaging design.

Share relevant metrics e.g. material reduction, % recycled content used, use of certified materials, number of reuses, increased recyclability , operational efficiencies. , other We offer entrants a complimentary PIP360 score but we require additional information. Please contact labraham@pac.global for more information.

In the next step, provide images that highlight key sustainability messaging and design/functional elements. 

Share how the team worked with partners across the value chain to deliver a lower carbon footprint pack design e.g. raw materials suppliers, packaging manufacturers and equipment suppliers, Municipalities, MRF operators, PRO’s (producer responsibility organization), design agencies, graphic production/ pre-press partners, others.

How has consumer engagement increased and how has it performed in market (reduced damages/returns, sales, shelf appeal and facings, consumer feedback or interest, testimonials, awards, sustainability improvements, etc.)? If in a test market or at the pilot stage, share relevant metrics (consumer research, projected sales, increased shelf appeal, sustainability improvements, other).