HP Indigo

Spotlight: HP Graphics Experience Centers & Award‑Winning Partnerships with PAC Global

HP’s Graphics Experience Centers serve as global innovation hubs where brands, designers, converters, and HP collaborate to harness the power of digital printing and sustainable packaging. These immersive spaces demonstrate HP’s latest technology in 3D prototyping, digital finishing, and workflow automation, empowering agile design and production.

In the 2021 PAC Global Awards, the Hershey Company’s HerShe campaign—created in partnership with HP and BETC São Paulo—captured the Best of Show award in Brand Marketing. The HerShe initiative transformed Hershey wrappers into canvases for female artists, embedding QR codes linking to their work, changing the logo for the first time, and generating massive global engagement with one billion impressions and earned media valued at $300K.

Moving forward, at the 2025 PAC Global Awards, several HP-enabled collaborations were honored across categories including Label Design, and Brand Marketing Specialty Customization. Award-winning partners such as Nestle, Boltcraft Brewing and Juniper leveraged HP Indigo presses to drive faster time‑to‑market, reduce inventory waste, and enable short-run personalization at scale.

HP’s Graphics Experience Centers play a pivotal role by providing hands‑on prototyping, live demonstrations, and co‑development platforms. Whether it’s an inclusive design like HerShe, eco‑forward multipack structures, or limited‑edition art collaborations, HP technology elevates both creativity and purpose.

By combining innovation, inclusivity, and sustainability, HP aided by its partner PAC Global sets a new standard in award‑winning packaging—turning every project into a showcase of impactful storytelling through design and technology.