Universal Design | Case Study

Ariel

The new ECOCLIC Box is a significant delight vs. current plastic pack, while certified child safe because:

Cardboard protecting the capsules from humid environment

1. more ergonomic opening system, easy to use & driving consumers to use the pack as intended. Tested & validated with more than 2’500 consumers in Europe including elderly & people with dexterity, sight, cognitive impairments.
2. Loud ‘click’ upon reclosure loved by consumers.
3. Simplified & clearer on-pack instructions & communication, validated with consumers with dexterity, sight & cognitive impairments.
4. communication inside the pack to encourage recycling.
5. Two innovative features to help sight-impaired consumers:

   new tactile marker, embossed & shaped like a washing machine, to identify they’re buying a detergent.

   the Navilens QR Code, when scanned by the Navilens app, opens important info about the product, pack & ingredients via audio-description & large, readable text.

6. Its compact format, Easy to carry & store
7. Cardboard protecting the capsules from humid environment