An Award Winning Inclusive Package Design Celebrated on the World Stage

Inclusive design helps create packaging designed by all, to serve as many people as possible. While accessibility should remain a focus in all areas of design, inclusion is equally important.

Encouraging participation by diverse characteristics creates opportunities for more inclusive packaging in market, while offering pathways for everyone to participate in the design and innovation experience.

Packaging Designer, Greg Benninger, wanted the medicinal nature of the package reflected in design. He and his team studied the design style of 1930s-1950s pharmacies and soda shops to offer the package it’s nostalgic feel.

Greg identifies as someone with a limited mobility disability that includes diagnoses of complex chronic nerve pain, major depressive disorder and PTSD. He is passionate about accessibility to design work for those with disabilities because of his experiences and now sits on the PAC IOU Leadership Council to help advocate for industry change.