Peace Tea: Peach Love Pride
Peace Tea encourages consumers to share a little peace, one sip at a time. To help us all embrace Peace and Pride with every sip, Peace Tea launched a limited edition Peace Tea Peach Party flavour.
With the addition of ‘Love/Amour’ and the pride rainbow colours, we created a package that celebrated the beauty of the LGBTIQ+ community and advocates for a culture of belonging, inclusion and diversity.
Building off established design equities, the LTO design successfully integrated a message of love into Canadian (bilingual) and US package designs.
2023 Award Of Distinction Winner | PAC IOU | Inclusive Design
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