An Award Winning Inclusive Package Design Celebrated on the World Stage
Inclusive design helps create packaging designed by all, to serve as many people as possible. While accessibility should remain a focus in all areas of design, inclusion is equally important.
Encouraging participation by diverse characteristics creates opportunities for more inclusive packaging in market, while offering pathways for everyone to participate in the design and innovation experience.
Packaging Designer, Greg Benninger, wanted the medicinal nature of the package reflected in design. He and his team studied the design style of 1930s-1950s pharmacies and soda shops to offer the package it’s nostalgic feel.
Greg identifies as someone with a limited mobility disability that includes diagnoses of complex chronic nerve pain, major depressive disorder and PTSD. He is passionate about accessibility to design work for those with disabilities because of his experiences and now sits on the PAC IOU Leadership Council to help advocate for industry change.
Despite my intense love and passion for my work and what I create – I couldn’t ever find the right fit due to the level of pain I’ve spent my life in. In fact, I was often treated so exceptionally poorly that my life was endangered due to the extreme lack of accommodation for my relatively simple disabilities. It wasn’t till this project, where I could work and create at my own pace that these designs were made possible. Accessibility to design, to design jobs for those with disabilities is a hurtle. That there are so many talented people like me who are struggling and can’t get work.
2021 Winner
Best in Class
Brand Marketing,
New Brand | Non-Food
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