AB InBev

Spotlight: AB InBev GITEC – Award-Winning Packaging Innovation

AB InBev’s Global Innovation and Technology Center (GITEC) is a leader in packaging design and innovation, recognized for its commitment to sustainability and creative excellence. In the 2025 PAC Global Awards, GITEC’s Pacifico Clara brand received the Best in Class award in the Sustainable Package Design category, highlighting its dedication to environmental responsibility and innovative packaging solutions. (PAC Global winners)

GITEC’s approach integrates advanced technologies such as 3D modeling, rapid prototyping, and digital rendering to create packaging that enhances brand identity and consumer experience. The center’s focus on sustainability is evident in initiatives like lightweight bottle designs and the development of the KeelClip™ multipack solution, which reduces plastic usage and supports AB InBev’s goal of achieving net-zero emissions by 2040.

The collaboration between GITEC and Trivium Packaging on the Budweiser World Cup limited edition aluminum bottles also garnered recognition, receiving an Award of Distinction in the Package Innovation Technical Design category at the 2022 PAC Global Awards .

Supporting global icons like Budweiser and local champions around the world, GITEC ensures every package is more than a container—it’s a platform for storytelling and sustainability. By merging innovation with purpose, GITEC is not only enhancing AB InBev’s portfolio but also shaping the future of beverage packaging across the industry.