Led by the PAC Global IOU Leadership Council, the PAC Inclusive Opportunities and Universal Design group champions inclusivity, equality and accessibility in packaging brand design and innovation.

PAC IOU Accessibility & Inclusivity Charter

On June 14th, 2022, leaders from Kellogg’s, Procter & Gamble, Aire Global, Royal National Institute for Blind People (RNIB), and PAC Global met to sign the PAC IOU Accessibility and Inclusivity Charter at the Procter & Gamble Weybridge UK offices.

Sign the charter and join them and other PAC Global members in working to advance change in packaging industry.

Join the Movement

Purpose: To champion packaging design by everyone, for everyone.

Vision: An inclusive packaging world.

Mission: To educate and transform the packaging value chain by engaging everyone in the process, to ensure accessibility.

Inclusivity

This group seeks to leave no one behind, and champions change for all

abilities
ages
disabilities
learning styles
classes
gender

life experiences
neurodiversity
races/ethnicities
religion
sexual orientations
and, any other difference

Inclusive Design Case Studies

We have curated a collection of packages that represent inclusive design. Take a look through them and learn about the inspiration behind each pack.

Universal Design, Ariel

Inclusive Design, Sally Hansen

Inclusive Design, Incapto

For more inclusive design case studies click here.

Accessibility

This group seeks to make all packaging accessible with universal design

7 Principles of Universal Design

1. Equitable Use

The design is useful and marketable to people with diverse abilities.

2. Flexibility in Use

The design accommodates a wide range of individual preferences and abilities.

3. Simple & Intuitive Use

Use of the design is easy to understand, regardless of the user’s experience, knowledge, language skills, or current concentration level.

4. Perceptible Information

The design communicates necessary information effectively to the user, regardless of ambient conditions or the user’s sensory abilities.

5. Tolerance for Error

The design minimizes hazards and the adverse consequences of accidental or unintended actions.

6. Low Physical Effort

The design can be used efficiently and comfortably and with a minimum of fatigue.

7. Size/Space for Approach & Use

Appropriate size and space is provided for approach, reach, manipulation, and use regardless of user’s body size, posture, or mobility.

Source: The 7 Principles of Universal Design

Universal Design Case Studies

We have curated a collection of packages that represent accessible, universal design. Take a look through them and learn about the inspiration behind each pack.

Universal Design, Kellogg’s

Universal Design, Herbal Essences

Universal Design, Olay

For more universal design case studies click here.

PAC Global IOU Initiative & Leadership Council Goals

Goal #1

Create charter to promote inclusivity and accessibility in the packaging industry | Completed

Goal #2

Create a diversity and inclusion category for the 2022 PAC Global Awards | Completed

Goal #3

Develop educational content, webinars and deliver training/education for members | In progress

Goal #4

Develop partnerships/scholarships with academic institutions | In progress

Goal #5

Identify and recruit new members | Ongoing

PAC Global Awards Effectiveness & PAC IOU Influence

The PAC Global IOU Leadership Council meets once a month to collaborate on accomplishing five group goals. Interested in making impactful change in the packaging industry?

Contact Us

PAC Global IOU Leadership Council

Gavin Greenhalf, Co-Chair Creative Director Aire Global Design
Sumaira Latif, Co-Chair Company Accessibility Leader P&G
Kevin Abergel Founder Taktiful
Laura Bix Assistant Dean of Teaching, Learning and Academic Analytics Michigan State University
Michele Choate VP Sales & Marketing Fastkit Luxury Packaging
Phillip Clayton Founder PjClayton & Co. | noTheName:PJC
Gareth Davies Stakeholder Engagement Manager Royal National Institute of Blind People (RNIB)
Jacqueline Dawes CEO CRS Packaging Inc., Canada
Bryan Goodpaster VP Foresight and Cultural Strategy Marks, part of SGS & Co
Khushboo Gupta Marketing Manager Atlantic Packaging
Lauren Koprowski Director, Brand Design Strategy Danone
Colleen Larkin Twomey Department Chair Cal Poly Graphic Communication
Sharon Lindberg
Natalia Lumby Educator Toronto Metropolitan University
Seth Meyer Strategic Business Development High Valley Consulting Services
Nitin Mistry Global Account Manager Domino Printing
Shannon Moore Senior Packaging Engineer, Global Innovation and Nutrition Kellogg Company
Laurie Mousset Packaging Design Unilever
Marc Powell Strategic Accessibility Lead Royal National Institute of Blind People
Paulina Leung Chief Sustainability Officer Emterra
Rachel Morier Director, Sustainability The Beer Store & Brewers Distribution
Wendy Porch Executive Director Centre for Independent Living in Toronto
Donna Razik Educator Toronto Metropolitan University
Victoria Watts Founder & CEO Victorialand Beauty